Name, Image and Likeness (NIL) is a hot topic this month as March Madness kicks off and college basketball players take advantage of the opportunity to capitalize on their value. Last year’s tournament (2022) was the first in which athletes could make money from NIL.On Sunday, the brackets were set … and college basketball may have another Cinderella story that takes fans on a new journey to the Final Four. Goizueta Business School marketing professor Mike Lewis leads research on sports fandom a... Read More

In an effort to speed up baseball games and attract more fans, Major League Baseball has unveiled a new set of rules during Spring Training. The rules include a 30-second clock between batters, 15-seconds for pitchers to start their motion, players must be in the batter’s box with eight seconds left on the clock before running to their larger bases. Research by Goizueta Sports Marketing Professor Mike Lewis finds that sports fandom is down and attracting Gen Z could be the key to attracting new ... Read More

For the first time in five years, apartment prices have fallen for the past six months. Research from Apartment List shows the median rent in January was 3.4% less than the cost of the same apartment in August. The reasons include recent layoffs, rent prices forcing some to live with family and finally, the biggest delivery of new supply in over twenty years. Rohan Ganduri, assistant professor of Finance at Goizueta Business School, explains why now is the time to negotiate renewals and while th... Read More

A recent study finds women in 2022 earned 17% less than men on average earning 82 cents for every dollar a man makes. The wage gap is even larger in women of color. The 2022 numbers come after the Covid-19 pandemic rise in unemployment. The study finds employment rates have not returned to pre-pandemic levels especially among women. The wage gap also differs by job. Health care technicians, physical therapists, bartenders and some teachers had the smallest gender pay gap while real estate broker... Read More

Is the label “Black” different from the label “African American?” New research shows that white Americans associate the label “Black” with being targets of racial bias more than the label “African Americans.” The findings have implications for outcomes as varied as the tone of media coverage, non-profit fundraising, and even image search results. The results are detailed in a new paper published by Psychological Science titled, “What’s in a Name? The Hidden Historical Ideologies Embedded in the... Read More