Social Psychology, Forensic Psychology, Application of Media and Technology in Criminal Investigations, Expert Psychological Testimony
Social InfluenceFalse ConfessionEyewitness MemoryExpert Testimony
The understanding and prediction of consumer behavior using cutting edge science; neuromarketing; persuasion strategy; branding
Persuasion StrategiesMessaging ArchitectureStrategic DialoguingSales Training and Sales EffectivenessMarketing PositioningBrandingNeuromarketingNeurophysiological Effects of Advertising On Adolescents
Rutledge focuses on identifying human motivations, behavioral triggers & instinctive drives to inform messaging & data strategies
Trust in InformationApplied NarrativePersuasive MessagingPositive Psychology Applied to MediaQualitative Research and AnalysisAudience EngagementMedia PsychologyBrand Storytelling and Brand MeaningPersona DevelopmentFear Behavior and Pandemics
Media violence; Fandom and the construction of meaning from media; Media, race and gender.
Media PsychologyMedia EffectsSocial PsychologyGenderRaceSocial JusticeSocial Representations in MediaNarrativeMeaning MakingWellbeingMethodologyMeditationSocial Media
Emotion, Engagement & Experience in Digital Communication | Fandom, Meaningful Marketing & Community Management | Sports & Society
Digital CommunicationFandomSports Media & MarketingStorytellingCommunity ManagementSocial Media EngagementBrand DevelopmentAudience EngagementFan IdentificationConsumer BehaviorOrganizational PsychologyContent Development and IdeationNarrative PersuasionImmersive TechnologyWritingSportseSportsBrandingE-Commerce
Doctoral Faculty in Media Psychology
Social JusticeQualitative MethodsCritical PsychologySocial PsychologyScience and technology studiesGender and Sexualitydigital methods
Specializing in political psychology, media psychology and new technologies, including social media and immersive media
Media PsychologyPolitical PsychologySocial MediaImmersive MediaNeo-Anthropogenic Psychology
Equal rights and nondiscrimination of people with disabilities; Abuse and developmental disabilities; Guardianship laws and practices reform
Foundations of ResearchVideo ModelingSingle-Case ResearchAbuse and Developmental DisabilitiesMeta-AnalysisSpss Software for Quantitative Data AnalysisSpss Software for Qualitative Data Analysis
Media psychology is the future of psychology—Without it, we would not be able to understand social media as constructed and lived realities.
Psychology of Social MediaSocial Media ResearchPsychology of Big DataMind and TechnologyCritical Media PsychologySocial PsychologyHistory of PsychologyHistory of Media Psychology