Mr. Lawrence Normie profile photo

Mr. Lawrence Normie

Principal Consultant

Jerusalem, ISRAEL

Technology transfer and innovation management specialist





photos photos





Lawrence is a multidisciplinary technology innovation expert with over 33 years cross-sectoral experience in commercial and non-profit research and development. Lawrence trained in physics and electronics engineering at the University of Manchester and University College London. He is a chartered physicist with the Institute of Physics (UK).

Between 1998 and 2014 Lawrence was Executive Director of GeronTech – The Israeli Center for Assistive Technology and Aging, where he led regional and international initiatives for technology research on ageing and disabilities.

Lawrence has a long association with the European Commission’s successive research framework programmes (currently Horizon 2020) in the roles of project coordinator and external expert for proposals evaluation and project progress reviews in shared cost multinational collaborative R&D initiatives.

He serves on the publications committee of the International Society of Gerontechnology (ISG) and is associate editor of ISG’s peer-reviewed journal Gerontechnology. He is also a member of the editorial board for Technology and Disability, the peer-reviewed Journal of the Association for the Advancement of Assistive Technology in Europe (AAATE). He represents Israel’s national standards body on ISO technical committees TC173 (Technical systems and aids for disabled or handicapped persons) and TC159/WG2 (Ergonomics for special populations). He is also Israel’s representative for ISO’s Advisory Group on Accessible Design (AGAD). He is a member of the international scientific advisory committee for the Canadian network of excellence, AGE-WELL.

Industry Expertise

  • Health and Wellness
  • Research
  • Electrical Engineering
  • Health Care - Services
  • Information Technology and Services
  • Management Consulting
  • Writing and Editing
  • Advanced Medical Equipment
  • Aerospace
  • Defense

Areas of Expertise

StandardizationSmart HousingMonitoringSocial Technologies in AgeingConnected TechnologiesWireless Sensor NetworksRobotics and MechatronicsMachine LearningInternet of ThingsBrain Computer InterfacesSmart OrthoticsAffective NeuroscienceErgonomics and Inclusive Design


University College London (UCL)

M.Sc., Electrical and Electronics Engineering

University of Manchester Institute of Science and Technology

B.Sc., Pure and Applied Physics


  • International Society for Gerontechnology (ISG)
  • Institute of Physics (UK)


  • English
  • Hebrew

Media Appearances

Serving an aging population

Institute of Physics  online


Gerontechnologist Lawrence Normie describes his work on devices that improve the lives and health of older adults. Is it possible, within a few minutes before the event, to predict a fall in someone who has a medical condition affecting their balance and stability? And can these predictions be made reliably enough for preventive measures to be taken? As a "gerontechnologist" working at the Israeli Center for Assistive Technology and Aging, GeronTech, these are the kinds of questions I am attempting to answer. The problem is an urgent one. Each year, falls due to age-related postural and walking instability lead to thousands of serious injuries among people over the age of 60. For people over the age of 75, the statistics are especially disturbing: in around one-third of falls by over-75s that result in a hip fracture, the prognosis is death within 12 months.

view more