Associate Professor in Behavioural Economics
Norwich, UNITED KINGDOM
He explores how (and why) people behave in a more sustainable or environmental way.
Eastern Daily Press online
Dr Brock said in countries where they were used to heavy snow there was infrastructure in place which meant productivity did not drop, whereas in the UK there was a much larger impact. “One thing that has the biggest impact on productivity is uncertainty,” he said.view more
Avid birdwatchers, or ‘twitchers’, expend a considerable amount of money and time pursuing viewing experiences of rare or vagrant species. By vagrant species, we mean a species found outside its normal range/distribution. To enhance our understanding of this form of behaviour, we present results from a U.K. survey of twitchers.
A major difference between water and other utility sectors is that the appointed water companies in England and Wales are regional monopolies and household water consumers cannot change their water suppliers. As a result, the inherent incentive for companies to innovate and compete over customers is absent in the sector.
Finding appropriate mechanisms by which to value the environment and incorporate it into economics remains a sizeable challenge for researchers in the field. Attributes of natural resources feasibly align with an economist’s notion of ‘capital’. But once nature is defined as capital, there is a crucial distinction between stocks and flows, and as a result there are both opportunities and difficulties of incorporating them within the national accounts.
Using a discrete choice experiment, we elicit valuations of engagement with ‘everyday wildlife’ through feeding garden birds. We find that bird-feeding is primarily but not exclusively motivated by the direct consumption value of interaction with wildlife. The implicit valuations given to different species suggest that people prefer birds that have aesthetic appeal and that evoke human feelings of protectiveness.