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Mike Brock

Associate Professor in Behavioural Economics


He explores how (and why) people behave in a more sustainable or environmental way.


Mike Brock is Associate Professor in Behavioural Economics in the Department of Economics at UEA. He explores how (and why) people behave in a more sustainable or environmental way. Particular projects include financial incentives to encourage recycling through lottery techniques and the use of competitive rankings on personal use of energy to stimulate energy reduction.

Mike has also explored people’s behaviours towards wildlife – for example why people flock to see newly-identified species of birds and the environmental of that behaviour.

Areas of Expertise

Human Behaviour Towards WildlifeBehavioural EconomicsEconomicsMicroeconomicsWildlife


University of East Anglia



University of East Anglia

M.Sc., Economics


University of East Anglia

B.Sc., Economics


Media Appearances

Counting the cost of the snow – businesses face a £15m hit from Beast from the East

Eastern Daily Press  online


Dr Brock said in countries where they were used to heavy snow there was infrastructure in place which meant productivity did not drop, whereas in the UK there was a much larger impact. “One thing that has the biggest impact on productivity is uncertainty,” he said.

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An economic analysis of twitching behaviour and species rarity | Journal of Environmental Economics & Policy


Avid birdwatchers, or ‘twitchers’, expend a considerable amount of money and time pursuing viewing experiences of rare or vagrant species. By vagrant species, we mean a species found outside its normal range/distribution. To enhance our understanding of this form of behaviour, we present results from a U.K. survey of twitchers.

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Response to Ofwat consultation on driving transformational innovation in the sector | Centre for Competition Policy


A major difference between water and other utility sectors is that the appointed water companies in England and Wales are regional monopolies and household water consumers cannot change their water suppliers. As a result, the inherent incentive for companies to innovate and compete over customers is absent in the sector.

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Natural Capital Accounting for Water Resources | The Oxford Handbook of Food, Water and Society


Finding appropriate mechanisms by which to value the environment and incorporate it into economics remains a sizeable challenge for researchers in the field. Attributes of natural resources feasibly align with an economist’s notion of ‘capital’. But once nature is defined as capital, there is a crucial distinction between stocks and flows, and as a result there are both opportunities and difficulties of incorporating them within the national accounts.

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The Warden Attitude: An Investigation of the Value of Interaction with Everyday Wildlife | Environmental and Resource Economics


Using a discrete choice experiment, we elicit valuations of engagement with ‘everyday wildlife’ through feeding garden birds. We find that bird-feeding is primarily but not exclusively motivated by the direct consumption value of interaction with wildlife. The implicit valuations given to different species suggest that people prefer birds that have aesthetic appeal and that evoke human feelings of protectiveness.

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