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Michael Buchanan

Lecturer of Marketing

Atlanta, GA, UNITED STATES

Michael Buchanan teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.

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Biography

Michael Buchanan is a lecturer at Scheller College of Business at Georgia Tech. He teaches undergraduate and MBA courses in marketing with a focus on digital/online marketing channels.

In addition to his teaching role at Scheller, he actively consults in the field of digital marketing and technology with an emphasis on digital strategy, lead generation, customer retention, social media marketing, digital brand creation, integrated marketing communications planning, buyer path analysis, and team leadership. His clients include Cox Communications, Coca-Cola, Aflac, Spanx, Budget Rent-A-Car, Travelport, Darden Restaurants, Carter's, and McKesson.

Areas of Expertise

Marketing & Corporate StrategyDigital/Online MarketingMarketingDigital StrategyDigital Strategy and Online MarketingDigital Strategy and Insights

Selected Accomplishments

2016 Professor of the Year in the Lecturer

Business Elective category

Education

University of Georgia

MBA, Entrepreneurship, Marketing

1998

University of Georgia

BBA, Risk Management & Insurance

1994

Affiliations

  • American Marketing Association : Member