Meredith David, Ph.D. profile photo

Meredith David, Ph.D.

Assistant Professor, Marketing


Dr. David focuses on marketing strategies with an exploration of new technologies.





Image for photos on Meredith David, assistant professor of marketing, Baylor University's Hankamer School of Business




Dr. David’s research focuses on marketing strategies with an emphasis on consumer behavior and well-being. Recently, her research has explored how new media technologies, including smartphones, impact personal and workplace relationships. Dr. David has also published research related to customized pricing tactics, interpersonal attachment styles, and the pursuit of health goals. Her research appears in numerous journals including the Journal of Business Research, Journal of the Association for Consumer Research, Journal of Advertising, European Journal of Marketing, and Psychology & Marketing, among others. Dr. David has been interviewed and quoted for her research in many national and international news outlets, including ABC News, Fox News,, Redbook Magazine, Consumer Reports, and Health Magazine, among others. She has also worked on several consulting projects for large consumer product goods companies, including Hanesbrands and Idahoan Potatoes.

Industry Expertise

  • Advertising/Marketing
  • Management Consulting
  • Research
  • Education/Learning
  • Consumer Goods
  • Publishing
  • Business Services

Areas of Expertise

Strategic PlanningMarketingMarketing and CommunicationsConsumer PreferencesWell-BeingSmartphone UseMarketing and AdvertisingConsumer BehaviorCustomized PricingInterpersonal Attachment StyleStrategic Management


Young Researcher Award | professional

Hankamer School of Business, Baylor University 2016

Best Paper Award, Consumer Behavior Track | professional

American Marketing Association 2014


University of South Carolina

Ph.D., Business Administration

Wake Forest University


University Of South Carolina

BSBA, Marketing

Media Appearances

6 Ways to Follow a Healthier Diet in 2019

Consumer Reports  online


This Consumer Reports article offers six dieting strategies for the new year and includes research by Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business. David’s 2016 study found that even people with little self-control can set themselves up for healthy-eating success if they switch their attention from “avoidance” foods to “approach” foods. “Seek out yummy healthy foods—such as strawberries—and you might find that after enjoying a big bowl of fresh berries you no longer want that chocolate cake,” David said.

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Don’t be rude: Put down the cellphone when you’re talking to friends

The Tribune  online


Phubbing has far-reaching impacts on our relationships and emotional well-being. Researchers James A. Roberts, Ph.D., and Meredith David, Ph.D., at Baylor University, studied 453 U.S. adults to learn the effects of partner phone snubbing...

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Study shows why diets fail

The Lariat  online


A popular New Year’s resolution is to start eating healthier, but chances are you’re starting your diet all wrong and won’t succeed, according to a study done by Baylor and Vanderbilt researchers. “We are unintentionally setting ourselves up for failure when we tell ourselves we have to cut back on cake and cookies,” said Dr. Meredith David, assistant professor of marketing at Baylor. “This is the natural tendency of the majority of people who set dieting goals for themselves.”

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Your Diet Plan Isn’t Working? New Baylor Research Explains Why

Baylor Media Communications  online


Many diet plans are doomed from the start. The reason? Dieters tend to adopt the wrong strategies, often planning to ditch their favorite foods and replace them with less-desirable options, according to new research from Baylor University’s Hankamer School of Business. Conversely, successful dieters focus on adding healthy foods – foods that they actually like, said Meredith David, Ph.D., assistant professor of marketing at Baylor. She is the lead author on the study, “Saying ‘No’ to Cake or ‘Yes’ to Kale: Approach and Avoidance Strategies in Pursuit of Health Goals,” published in the journal Psychology & Marketing.

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Secret to losing weight? Don't replace foods you like with ones you don't

International Business Times  online


This story showcases new research by Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business. David’s study found that health-plan successes are often determined by “approach” and “avoidance” strategies, as well as a person’s level of self-control. "Our research shows that instead of creating rules to avoid one's favorite treats, dieters should focus on eating healthy foods that they enjoy," David is quoted. "Dieters who restrict themselves from consuming the foods they love most may be setting themselves up for failure.”

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Does your boss ‘phub’ you to focus on a smartphone?

Washington Post  online


This article focuses on new research by James Roberts and Meredith David, marketing faculty members in Baylor’s Hankamer School of Business. Their study, published in the journal Computers in Human Behavior, found that bosses who “phub” – phone snub – their employees risk losing their employees’ trust and, ultimately, their engagement.

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Kathie Lee and Hoda Discuss Baylor “Phubbing” Research



Hosts Kathie Lee Gifford and Hoda Kotb discuss Baylor University research by James A. Roberts, Ph.D., The Ben H. Williams Professor of Marketing, and Meredith David, Ph.D., assistant professor of marketing. Roberts and David have conducted several studies on phone snubbing – “phubbing” – and its effects on personal relationships. Their latest study shows that people who are “phubbed” often to turn to their smartphones and social media to find acceptance

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The Apps That Aim to Make Falling in Love as Easy as Playing a Game

GQ  print


Meredith David, Ph.D., assistant professor of marketing in Baylor’s Hankamer School of Business, is a featured expert in this article. David’s research on technology and its impact on relationships has been covered nationally. “Although the stated purpose of technology like smartphones is to help us connect with others, in this particular instance, it does not,” David said.

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7 Ways to Follow a Healthier Diet in 2019

Consumer Reports  online


This article cites 2016 research by Meredith David, Ph.D., assistant professor of marketing, who found that it’s better for dieters to focus on eating healthy foods that they enjoy rather than creating rules to avoid unhealthy treats.

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'Phubbing' Is Ruining Your Relationship—Here's How To Stop, Like, Now

Women's Health Magazine  print


Dr. David shares her expertise with Women's Health readers.

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