Associate Professor in Social Uses of Technology
Norwich, UNITED KINGDOM
He focuses on how people use information technology and the social implications of technology use.
2014 As judged by the Professors and Heads of Information Systems in New Zealand
2011 Nominated by University of Auckland, and selected by ICIS Doctoral Consortium Committee (40 invitees only worldwide)
D.Phil., Information Systems
M.Comm., Information Systems
B.Comm., Information Systems
Fast Company online
Before the lockdown, people who voluntarily worked remotely were often marginalized compared with their colleagues working in the office. Studies show that remote workers could often feel professionally and socially isolated.view more
Dr. McKenna said: "Employers were forced to simultaneously test and embrace a high-trust culture. On the whole, employees proved that they can be trusted in this kind of environment, so that will influence how we work now and in the future."view more
Dr. Brad McKenna of the University of East Anglia's Norwich Business School said in a press release. "Many also pointed out that they were much more attentive and focused on their surroundings while disconnected, rather than getting distracted by incoming messages, notifications, or alerts from their mobile apps."view more
ITV News online
"Tourism and hospitality providers should notice the growing demands of digital-free travel and cater for this need by diversifying their operations design and planning.", Dr Brad McKenna, UEA's Norwich Business School.view more
But a new study from researchers in both marketing and information systems has found that if you do try it and get past the initial anxiety, your vacation time will – in many cases - be much more enjoyable without your devices. The results were published by Brad McKenna of the University of East Anglia, Wenjie Cai of the University of Greenwich, and Lena Waizenegger of Auckland University of Technology in the Journal of Travel Research.view more
Online reviews have reshaped visitor economies. However, there is a lack of research regarding the motivations of visitors to write online reviews as most existing research disregards the cultural differences between individuals.
COVID-19 has caused unprecedented challenges to our lives. Many governments have forced people to stay at home, leading to a radical shift from on-site to virtual collaboration for many knowledge workers. Existing remote working literature does not provide a thorough explanation of government-enforced working from home situations.
This letter is a rejoinder to Xiang, Fesenmaier, and Werthner (2020), who responded to our letter to the editor about knowledge creation in information technology and tourism (ITT) research (Cai and McKenna 2020). We believe the authors have misinterpreted our claims and failed to address our main points in relation to the lack of theoretical and methodological development of ITT.
This article aims to theorize digitally disconnected travel experiences by investigating various emotional responses during the process of withdrawal and regain of technological affordances. The theoretical concepts of affordance and emotional episodes were adopted in this study to create a conceptual framework.
Virtual worlds can provide a safe place for social movements of marginal and oppressed groups such as lesbian, gay, bisexual and transgender (LGBT). When the virtual safe places are under threat, the inhabitants of a virtual world register protests, which have critical implications for the real-world issues.