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Adrian Benfell

Associate Professor in Digital Business


He looks at how businesses can become more digital and how they can be transformed into more digital businesses.



Adrian Benfell is Associate Professor in Digital Business in the Norwich Business School at UEA. He looks at how businesses can become more digital and how they can be transformed into more digital businesses. He studies a variety of digital operations – including Customer Relationship Management (CRM) systems, Enterprise Resource Planning, programming and software development.

Most recently he has been assessing how to expedite the process for, and reduce the costs of, introducing new software programmes for businesses. As a follow-up he is now building a software app to demonstrate and apply his findings and is working with SMEs to help them to realise the full potential of their software.

Areas of Expertise

BusinessEnterprise Resource PlanningDigital BusinessCustomer Relationship ManagementSoftware Development for Businesses


University of Reading, Henley Business School

Ph.D., Computer Science

University West of England

M.Phil., Computer Science

Cheltenham and Gloucester College of Higher Education

B.Sc., Business Computer Systems with Computing


Requirements‑driven data warehouse design based on enhanced pivot tables | Requirements Engineering


The design of data warehouses (DWs) is based on both their data sources and users’ requirements. The more closely the DW multidimensional schema reflects the stakeholders’ needs, the more effectively they will make use of the DW content for their OLAP analyses. Thus, considerable attention has been given in the literature to DW requirements analysis, including requirements elicitation, specification and validation.

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Reformulating requirements modelling for digitalisation: a structuration and semiotic informed approach | International Conference on Informatics and Semiotics in Organisations


Articulated within this paper is a qualitative investigation into using structuration and semiotic theories that suggests improvements to communication when developing new software. Forming the analysis, an Information System (IS) designed using the Unified Modelling Language (UML) allied with the Agile software development process exposed a key factor: the need for effective communication.

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Enriching enterprise resource planning systems for strategic advantage: A semiotic motivated approach | Central Archive at the University of Reading


Enterprise Resource Planning is often endorsed as a means to facilitate strategic advantage for businesses. The scarcity of resources is the method by which some businesses maintain their position. However, the ubiquitous trend towards the adoption of Enterprise Resourcing Planning systems coupled with market saturation makes the promise of advantage less compelling.

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A pragmatic based web service description and discovery mechanism within service orientated contexts | University of Reading


Contemporary techniques for web service description and discovery are insufficient when considering diverse and variable organisational contexts. Strategic objectives, organisational structures, business processes and technology when placed into a climate of constant change impact the normative behavioural patterns of people working in all kinds of organisations.

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Extending a multi-responsive communication architecture for web service description | Proceedings of the 7th International Conference on Semantic Systems


Reported in this paper is the view that contemporary web service description enabled by techniques such as WSDL and Semantic Web technologies are not sufficient when matching web services with a set of continuously evolving user requirements driven by organisational objectives.

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